Changes in working life are leading to a rethink in companies. According to a global survey of 500 CEO’s, more and more executives see culture as the key driver of economic success. Empathy – the ability to recognize and understand the thoughts and feelings of others – plays a decisive role in shaping a corporate culture.
The power of culture
Since the pandemic, it has become clear that strategy and hard skills alone are no longer enough to survive in uncertain times. Top-down no longer works. On the contrary. Employees want empathetic leadership and to be treated as equals. According to a survey by the career portal LinkedIn, an overwhelming majority of 87% believe empathy is important for a good company culture, thus becoming the social glue that holds everyone together.
Culture is a competitive advantage – and change
Corporate culture is always based on a shared value system. It influences and determines decisions, emotions and actions at all levels. A well-defined and applied corporate culture increases performance and growth, retains employees and attracts new talent, and is therefore a competitive advantage in many ways. However, external factors such as volatile markets, globalization, digitalization and demographics can repeatedly force companies to rethink and restructure structures and processes, affecting corporate culture.
How culture can be recognized, developed and established with surveys
Companies that actively engage and consciously shape their culture create a solid foundation for long-term success. Surveys are an excellent diagnostic tool when it comes to recognizing, honing, revising and shaping your own corporate culture in a participatory way. Well-researched, individualized surveys give companies a deep understanding of their current culture and expectations of a target image. As part of a systemic consultation with scientific analysis, they reveal the potential of organizations and teams for corporate culture. The results can be quickly translated into actions to embed them in the mindset of management and employees.
Regular culture barometer measurements not only involve employees in shaping the company’s culture, but also allow the current state of development to be analyzed so that targeted adjustments can be made. This creates an empathetic work environment where employees feel valued, which in turn increases motivation and performance.