Building a commercial organization that exceeds expectations


How productive is your sales department? There is always room for improvement here. Important productivity factors include the following:

New customers

Attracting new customers and developing existing customer relationships is routine work for sales staff. But these core activities are not so easy. Workers who improve their sales competencies can significantly increase their success rate, which benefits both the company and the sales staff. Important sales competencies include

Capture new markets

An excellent sales department is not content when a product or service becomes established within a customer group. No later than at this point is it time to capture new markets. With sales excellence you can

Better profitability

High turnover, small profit? That’s not how it should be. Sales excellence allows you not only to achieve your turnover targets more quickly and effectively, but also to increase your profitability. There are various vital elements here, such as

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